FaceBook Fan Pages Introduction:

FaceBook is one of the top social networking sites. It allows users to create custom profiles and associate with other people through a variety of options. To learn more about FaceBook, check out our FaceBook guide. (Coming Soon)

FaceBook Fan Pages allows businesses, groups, individuals, and others create a custom profile for their product, service, group, or brand. This page is managed by the creator and appointed administrators.

Benefits of a Fan Page:

The benefit of a Fan Page is it’s ability to be a separate profile on FaceBook differing from a users profile. This allows the creator or admins to speak or share information that they may not want to be shared on a personal profile. It’s also keeps a measured distance from those that are interested in the fan page with the creators or admins.

It allows people to interact with a brand, and the brand to publicize it’s interaction with users. Each time a user posts information to the Fan Page, a post appears on the users wall, with a snippet of the details on the interaction with the fan page.

How to create a FaceBook Fan Page:

To create a Fan Page you need to access the “Create a Fan Page” section of Facebook. http://www.facebook.com/pages/create.php

Next you will presented an option for the classification of your page. Choose the one that best describes the entity behind the page.

Each option will limit what information is collected and presented to those that go to the fan page. A more comprehensive guide will be written to highlight the differences.

Information Tab

Make sure you enter in all the information you can into this tab. The more information the more credible your site will appear to those viewing the Fan Page.

Photos Tab

Post Pictures of the Creator, the Administrators, and anything else that will help users of the page associate with the page and the people involved.

Discussions Tab

A major component of Social Networking is the ability for others to react or participate in an experience or brand. The more a brand facilitates these opportunities, the more people will be drawn in and participate. The more interactions a brand has with users, the more opportunities the brand has to gain recognition from other users, as the interactions themselves appear on the wall of the users.

So starting a discussion on a Fan Page is like a open room for people to come in and discuss the topic. As people begin dialoguing the information is retained in the room, but the participants walls are notified that there is a discussion and their friends and profile visitors see that there is a discussion being had.

The topic, a link, and a snippet of the comment are posted on participant’s wall.

Reviews

Reviews are user generated posts and should be focused on a review of the brand. It’s a place for users to generate content on the page that is not directed or a part of a  in a previously seeded conversation.

Additional Tabs

This guide is “Getting Started” on FaceBook Fan Pages. For more details, check back later.

Promoting your Fan Page

There are several ways to promote your page. This first thing to do is to get 25 “fans” of the page. Once you hit 25 you can create a custom URL for the Fan Page. Example: www.facebook.com/USCFootball .

To choose your URL click here: http://www.facebook.com/username/

Caution, once you pick it you can’t change it. If you have a personal page and a fan page, make sure you pick the right name to be assigned the new url.

Use this new URL to promote your fan page. Add it to your signature, your website, newsletter, and anywhere else you can tell people about your URL.

Create a Like Badge

A like badge is a box that you add to other websites to show people not on the FaceBook website how many people are “fans” of  your brand. They can also become fans from outside Facebook using this box. You can embed the code into a variety of sites and platforms. Make sure you only post it where promoting your brand is appropriate.

From the Fan Page, click edit page. Look to the right side in the administrator section and choose the create “Like Box”. Chose through the options. Take the URL code and post it into your website, blog, or whereever else your brand is present.

Become Fan of Other Pages

Are their others in your industry that share a common audience, but are not competitve? Then your page should become fan’s of those page. Their wall will post your action, and provide users of those pages a chance to see your page.

Use the “@” Feature

When posting if there are other FaceBook users of FanPages involved used the “@” feature. As you type your message the place where you would use the other profiles name type “@XXXX” where XXX is the profile name. As you start typing a window will appear giving you options of who to choose from. This feature is very powerful because you are notifying their wall of your post.

The system is going to be able to index pages at faster rate, providing fresher results.

This new system will also be able to index more information in less time. This will shorten the time your website’s content makes it into Google’s engine.

What does this mean for you or your business?

It’s another opportunity for businesses to compete with the big brands online. Google loves new and fresh content. So if you can keep your Social Media and Blogs up, you have a chance to get in front of people that are looking for your service as the newest information will be more available.

Call to action:

Post new content to your blog or social network and do it regularly. Make sure you have systems in place to get your messages out.

If you need help, you can always Give Us a Shout!

Custom FaceBook URL:

http://www.facebook.com/username/

If you have a personal account use the link above after you setup your FaceBook account.

If you have a Fan Page your the admin for you need to have 25 fans to be able to claim a custom URL.

Note: Once you pick a name that’s it! It’s a one shot, no change choice.

If you manage multiple pages, you need to make sure you choose the options for the page you want to set a custom URL.

Link You FaceBook to Twitter:

http://www.facebook.com/twitter/index.php

You can link your FaceBook (and Fan Page ) to Twitter. It will ask you to sign into Twitter. If you manage multiple pages watch which page and Twitter account you link too.

Include your Friends and FanPages in postings:

When you want to include a FanPage or Friend in a post use the at symbol “@” and the persons name. As you type it you will see a small window under the box with the names and pages you already associate with. Click the name you want. The benefit of this is you message will now be included in the timeline for those friends and pages.

Certainly, you can pay any number of elusive someones $13 to put together a template (which you could get for free, if you knew how to navigate the industry). but, depending on how fast your business is growing, this will need updating later. This is one strategy. Another is to hire a specialist (consultant) to tell you what you need. The liability in this is trust! You will be on a faster track to efficiency and equitable marketing online, but you may have to compromise some things you thought you wanted. Trust is not easy for some, especially do-it-all-yourself business owners. Delegation is a strength and does not suit all.

Want control? Go to your local community college and enroll in a basic web building class and add building a website to your long list of to-dos. Either way, you put out money and time.

A site map is the backbone for the layout of your website. It defines the pages you have and how they relate to each other.

The key to making a sitemap is:

• Know the reason for creating your website
• List everything that helps you reach that goal
• Add content that fulfills the first two points

Depending on your personality I suggest two methods to creating a sitemap.

Method One: Dump and sort.

Write down “everything” you want to put on your website. The needs, wants, and whatever else you want to have on your website. For everything you have listed write one to two paragraphs explaining what you’ve listed, focus on the benefits. Each of these writings we will call content.

For each piece of content try to identify keyword or phrases that explain the content. Write those words on the same page as your content. We will call those categories.

Take all the content with the same categories and bunch them together. Next see if you have categories that have similar words. See if you can work them together into one word.

Once you categorize everything the categories themselves may be the pages you need. Imagine your website having your business name, your tagline, and the categories you made. Do you think you can find your content under these categories?

Next Step: “Now What?”

Method 2: Set-up a framework

The idea is to start building a frame to help guide you as you build your content.

Write down the pages you want. Start with: Home, Services (product), About, and Contact. Add any other pages you think you need.

Next, for each page listed write content for each page.

Read over everything you have written. Does this content and the pages you list cover the goals of your website?

Now what?

Next, write down what makes you unique or different. What would someone expect to see when coming to your website? (Restaurants: Menus, Repair Places:Services/Prices, Doctors Office: Insurances taken, etc.) Add this to your Sitemap

After you have written everything you want on your website, try to categorize what is the most important.

For Extra credit: Draw Bubbles with lines, Use lists with bullet points or just draw doodles on a napkin. Whatever you need to express how the information on your site is tied together. (One of the best site-maps I saw was in purple pen and on a thick weight eggshell white paper napkin.)
What about the items that have multiple categories? Easy draw lines from each item to the other page they could go to.

Is all the important information you want available easily found on your sitemap? If not make it so.

Congratulations your site map is done.

Hey, Monge! Ad Agency has played an active role in the City of Orange Community for the last two years and would like to take a moment and say “Thank You!” to the people who have been a part of our business life. This letter wraps up this year, and we’re going to shoot for quarterly updates next year, in addition to the online social networking Hey, monge! Ad Agency is involved in daily. (Twitter & FaceBook)

Current Clients

Olea Essence: Olive Oil Based Skincare. Great product and a great team at the helm. They currently are in eight select Whole Food Stores. To Learn more about them you can visit: www.oleaessence.net or visit their FaceBook Fan Page

Bryant Layton: Off-Road Racer; class 6 and motorbike. He recently came back from racing the Baja 1000. Currently sponsored by RockStar energy drinks. We are working with him to brand himself and his race team. Keep an eye out for more developments.

Rockwell’s Bakery: We are helping Rockwell’s Bakery get some basic SEO elements in place. For this holiday Season if you need a custom cake, these guys are great! www.rockwellsbakery.com

Opus Italian: We are working with Tim and Kathy to help spruce up their website to better reflect the ambiance and feel Opus has. If you need a good italian place to take your significant other, this is the place. www.opusitalian.com

ShredWise: Identity Theft is on the Rise! Shredwise is a mobile document destruction service. They help keep businesses compliant with record destruction. We are sprucing up their site. www.shred-wise.com

5minutehorror: Are you a horror fan, but short on time? This production company produces horror shorts. We are helping them get the word out.www.5minutehorror.com Also check out their Horror Haiku on Twitter: @5minutehorror

Dragonfly Shops and Gardens: When you’re in the plaza (circle, to some) stop by the Dragonfly and see all the wonderful gifts and trinkets. You might recall driving past a quaint looking house with a large garden in front. There is even more in the inside of each room. Be on the lookout for an upcoming website as well. We are helping them with their new website. www.dragonflyshopsandgardens.com

A Fond Remembrance: This holiday season if you need a little extra help, check-out this Personal Concierge service. She specializes in helping families and individuals make arrangements in times of need. We are working with her to rebrand and refresh her marketing efforts. She is opening a second office in Orange County, originally from San Diego. www.afondremembrance.com

Chapman Coffee House: The corner of Walnut and Glassel in Orange has seen many versions of what is now Deb’s Chapman Coffee House. That’s right, a reboot of the old Chapman Coffee House. Deborah Yamazaki is the new owner and is working hard to create a warm and more appealing coffee shop. Stop in and say “hi”. We are working on a new website for them. you can see the temporary site here:  www.chapmancoffeehouse.net

Recent Clients

YMCA of Orange: One of the best kept secrets of Orange. The YMCA of Orange is  located on Grand Street and helps the community by providing services and activities for the youth of Orange and surrounding areas. We helped them with a new look for their website: www.ymcaoforange.com

Diamond Carpet Care: If you hosting family or holiday parties and need your carpets cleaned the right way, Bill Masters and his team can deliver service in a professional way. The price you are quoted is the price you pay. Check out his new site to learn how they do business:www.diamondcarpetcare.net

Orange Chamber of Commerce: a non profit, pro business entity that serves the business community of Orange. We have served in contributing to marketing and print design, and participated in various aspects. www.orangechamber.com

European Cleaners: Bill Alvarez is a man passionate about dry cleaning. He is a trainer for several manufactures and is helping to lead the way in changes in the dry cleaning industry. If you need your dry cleaning done in an efficient and environmentally friendly way, they will pick up and drop off at no extra charge. Check out their new site www.drycleanerstogo.com

A&M Biomedical: This team is a quality oriented medical device manufacturing company. For over 16 years they have manufactured medical devices. Currently they are expanding their client base. We helped with their current branding efforts. Check out their site: www.ambiomedical.com

Special Projects – Community Projects

We believe in community and business leaders investing into community efforts. We are involved in the following:

Leadership Orange: A program run by the Orange Chamber of Commerce, Leadership Orange helps local community leaders and business owners develop additional leadership skills while meeting current community and municipal leaders. The program introduces the participants to the various departments in Orange and provides one day intensives. www.orangechamber.org

Orange Mayor’s Office Non-Profit Community Resource: We are working with a small team to develop an online resource for non-profits to share resources and services to be better able to serve those in need.

St. Joseph Hospital Foundation Marketing Advisory Team: We are working with an advisory team to help the Foundation integrate new media and help develop current marketing strategies in these tough economic times.

A Year of Websites: This is a promotion we are running to help businesses get online in an inexpensive way and generate promotion for these sites.www.ayearofwebsites.com

MyFreeOC: We are still looking for and sending out free things to do in Orange County. We are going two and a half years strong. You can check out the website: www.myfreeoc.com follow us on Twitter and become a fan on Facebook

Moving Forward

Hey, Monge! Ad Agency is expanding to include Pasadena. As family and other life goals move us, our business offers services in a broad way to local markets. Hey, Monge! continues to serve the City of Orange and clients reaching from San Diego and South Orange County as well.

Watch our website for updates, reviews, and fast breaking news about the trends in marketing and web services. We are daily sourcing resources for you and your business. In this fast-growing industry, it is up to individual businesses to adapt and integrate new ideas. We can help you sort through it all.

We appreciate our customers. Please continue to support our business by referring these services in your business network. Please refer to:joshua@heymonge.com

New Products for the Year

E-mail Marketing: We formalized agreements with Emma so we can offer an e-mail management/marketing service that is customizable and easy to use. You can see the service and price on our Emma page.

Resource Site: We created a 2nd layer to our site to offer tips, advice and more insight into what we do, how we do it, and why. You can also leave comments on the site or ask questions. If you don’t see something on the site and have a questions let us know. Hey,Monge! Resource site.

Special Thanks

We wanted to thank the friends and vendors that have helped us this year. Donna Watson, Designer Mouse, Lacey Morgan, Laci Morgan Creations, Western Printing Group, Kenny the Printer, Wen Huang, Made Media.

Did you know? 3.0

Did you know? 4.0

Search Engine Marketing: Easier with more computers

There are many ways to market your site for success. Search Engine Marketing is a culmination of efforts that increase awareness of your site. There is some debate as to what SEM really is, but for our purposes in this site we label any effort to get better search results, after your site is launched, as Search Engine Marketing. There many options you can pay for in order to increase the amount and quality of traffic to your site. They boil down to the following:

• Pay Per Click
• Banner Ads
• (Paid) Listing Services
• Traffic Generators
• Feeder Websites
• Link Building

Pay-per-click

One of the most sought after SEM plans. Basically the goal is to have your link placed near the top of a search without having to wait for organic search results to move your site up. Your website address will be placed in a sponsorship section, where people can see your site and click for more information. This service is great if your site is tuned in such a way that every person that comes to your site makes some sort of commitment or promise to commit, such as leaving personal information, making a purchase, contributing to your site, or others like this.

With this plan you get the option of tracking your dollars, seeing the amount of times your site has been displayed, when it was clicked, and how it was found. If you have the resources to invest, this is a great option for new sites, or websites that need better results.

Banner Ads

If there are sites that you enjoy using, or are a part of your industry, you can pay to have a spot on the site, a banner ad. It’s like a mini billboard for your site. It gives you a chance to appeal to people who you think would need to see your site. Be sure the provider can tell you the number of times it’s displayed and your click-thru rate.

Listing Services

There are thousands of sites online trying to collect information and present it in a way that users can find it easily and with in relation to other sites. Your business has trade sites that will offer you registration for your site with their service. Be sure to research to find out what kind of track record the website has before considering to pay for service. Also check to make sure that the service they offer actual delivers.

Traffic Generators

There are several companies that promise to drive traffic to your site. You should know how they send traffic to your site. If they are offering guaranteed links, you need to be sure that they are following web standards. Inappropriate linking, or old SEO “tricks” may get your site banned, or you may be flagged by sites that have more prominence. Be sure to check these things ahead of time.

Feeder Websites

Feeder websites are sites that may target or be branded to focus on one aspect of a business. They should be relevant and able to clearly explain what there intent is and who they represent. This is a great option for businesses that are strong in various areas of their field and want to garner more business in that discipline. Be careful not to set up too many feeder sites. If not used appropriately, your site could become flagged by search engines for bad behavior.

Link Building

The key to a link building campaign is getting quality links to your site. There are services that can help you find sites that are in your area or line of business. Be careful to only have quality sites link to your site. Link farms or deceptive practices can negatively impact your SEO results. Check the results of anyones efforts. We will post a page with some tools to check page rankings.

Ready to Start? Give us a shout and we can get you started!

Simplicity, Creativity, and Paper friends make for light work.

For anyone that has worked for, volunteered, or associated with non-profits you understand that non-profits are a unique breed (as a philanthropic business entity). They work for a cause and activate others to contribute their time, talents and treasures. There is a constant struggle to get the word out and bring in donations without spending the very money they have collected for their cause. The “cost of doing business” directly impacts the service levels the non-profit can offer.

So with this in mind we are going to assemble tools and resources for non-profits. If you are a non-profit please provide us feedback on any of these tools you use, how they work and anything else you’d like to see.

ROI Calculator: Social Network Campaigns

ROI Calculator for Social Network Campaigns : I haven’t tested it. I’d love to get some feedback from the Non-Profit Folks.

Concept: Plug in the numbers and see if the social campaign is working and netting you a positive result.

Ready to Start? Give us a shout and we can get you started!