Pricing a Website
Posted on | January 18, 2010 | View Comments
The internet has many options for website design and functionality, pricing ranges from free to thousands of dollars. If you know what you want from the start, it is possible to save tons of money and time by narrowing your choices, or delegating to a credible source. If you don’t know what you want, just like any other product, you have to buy and try, buy and try. Different people approach this in different ways. I tend to research a lot and then go ahead and drop the money to try something I believe will be a worthwhile investment, even at a higher cost. Some people would rather drop a few dollars and try a lower quality item (which in my mind may not represent very well anyway) and then refine their options before investing more.
Certainly, you can pay any number of elusive someones $13 to put together a template (which you could get for free, if you knew how to navigate the industry). but, depending on how fast your business is growing, this will need updating later. This is one strategy. Another is to hire a specialist (consultant) to tell you what you need. The liability in this is trust! You will be on a faster track to efficiency and equitable marketing online, but you may have to compromise some things you thought you wanted. Trust is not easy for some, especially do-it-all-yourself business owners. Delegation is a strength and does not suit all.
Want control? Go to your local community college and enroll in a basic web building class and add building a website to your long list of to-dos. Either way, you put out money and time.